If we see an issue in one location, it’s being distributed to the others. “It’s very individualized,” he says, “but in the bigger picture, when you add outdoor power equipment to the equation, everybody is on the same page because of technology. Although powersports brands don’t overlap from store to store, employees must be on the same page. It’s a nice experience where people can come out and swim and fish and go out on the boats or whatever they might want to do.” CollaborationĮmployees from each store work together often. “We’ve had it at restaurants before, but now we do it at my lake house. “Instead of trying to get together around the holidays, we do it in July and everybody loves it and enjoys it,” he says. To show his gratitude to his technicians and all employees, and to keep them connected, the entire Lang Equipment team gathers for a Christmas in July day. “Even basic maintenance, knowing they went through the schooling, makes me as an owner feel better than years ago when I was hiring starting level technicians.” “It gives them confidence to know that what they’re doing is correct,” he says. It really pays off, sending those guys to get certified.”Īnd his technicians preferred to get certified instead of learning on the fly. “In the Medford location,” he continues, “they didn’t require any training for the technicians they had, so when I went in there, I sent them to the Honda school out in California, and I sent them to the Yamaha school in Wisconsin. So, I have very experienced techs and we’re consistently two to three weeks out. “When I first started, I had the cheapest guys (technicians) that you could get to work,” he says. And along with plenty of indoor showroom display space, “I think the most important thing is giving your mechanics workable space,” he adds. “As the sport expands, people want to see higher quality interaction with the dealership,” Lang says. The expansion was needed to improve the customer experience and increase efficiency, especially in the service department. Lang recently oversaw the expansion of his latest acquisition in Medford, Wisconsin.
“When I was a kid, I didn’t have any UTVs, ATVs or motorcycles, but my friend did,” he says, noting that he bought his first motorcycle when he was 16 after realizing how much he enjoyed riding powersports with his friends and cousins. Now, three Lang Equipment locations offer customers Polaris, Honda, Yamaha and Segway, along with outdoor power equipment brands. He opened the original location in 2013 in Marshfield, Wisconsin, which serves as the home office. Nate Lang, owner of Lang Equipment, first brought powersports into his outdoor power equipment dealership in 2016 with the addition of Polaris.
0 kommentar(er)
